Resources
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Blogs, Books, News and Best Practices
Turning Ambiguity into an Advantage for B2B Marketers in 2024
The past three years have brought more change and disruption to B2B marketers than the …
Three Easy Cures for B2B Marketing and Sales Teams Afflicted with Heptadecaphobia
These days, every B2B revenue team is coming down with a case of Heptadecaphobia — …
The One Recession-Proof Strategy Every B2B Marketer Must Embrace in 2022
Last week, I attended a luncheon with other marketing and revenue leaders. With an eye …
Content + Intent Data: Creating Value-Based Buyer Journeys
We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. To keep that conversation going, we’re posting a series of Q&As with those experts to share their perspectives on how content marketers can make the connection between data and content.
The Power of Experience: ABM’s Next Frontier
Be Memorable. Be Relevant. Be Remembered. The COVID-19 pandemic and our new digital-only reality have …
Rethink Your 2021 ABM and Digital Demand Programs with Intent Data and Audience Targeting
As we begin the final Q4 revenue push tomorrow morning, most marketing leaders like myself …
B2B Marketing Will Never Be the Same (and That’s a Good Thing)
We are living in unprecedented times. The impact of the COVID-19 pandemic has fundamentally upended every aspect …
