These days, every B2B revenue team is coming down with a case of Heptadecaphobia — and most don’t even know it. No, this is not a new strain of COVID. Heptadecaphobia is simply the fear of the number 17. Why is the number 17 so significant? As B2B marketing and sales teams recalibrate for the new … Read more
We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies.
To keep that conversation going, we’re posting a series of Q&As with those experts to share their perspectives on how content marketers can make the connection between data and content.
Adaptive B2B is a marketing consultancy that helps early-stage SaaS startups grow sustainably and efficiently.