Randy Brasche
Rethink Your 2021 ABM and Digital Demand Programs with Intent Data and Audience Targeting
As we begin the final Q4 revenue push tomorrow morning, most marketing leaders like myself already have their sights on 2021. For me, 2021 represents an opportunity to drive a greater impact across every facet of marketing and revenue programs (while putting all of the COVID-19 chaos in the rearview mirror). As part of this … Read more
B2B Marketing Will Never Be the Same (and That’s a Good Thing)
We are living in unprecedented times. The impact of the COVID-19 pandemic has fundamentally upended every aspect of our global economy and professional careers. According to experts, this crisis will create a “new normal” and change the trajectory for many commonplace facets of our everyday lives. This shift also holds for B2B enterprises and marketing teams, and … Read more
