The One Recession-Proof Strategy Every B2B Marketer Must Embrace in 2022
Last week, I attended a luncheon with other marketing and revenue leaders. With an eye toward recent layoffs in the tech sector, the topic of discussion was the looming recession of 2022. For some of us who lived through the downturns of 2001 and 2008, we surmised that companies would follow a similar strategy, scale … Read more
