The “Going Rogue” Problem for B2B Product Marketing and How they Can Finally Control Their Destiny
In recent years, B2B hyper-growth startups and enterprises have faced intense pressure to attain sky-high growth targets, yet underinvest in the very engine that is key to their success: the product marketing (PMM) team. As a B2B product marketing leader and CMO, I’ve faced this product marketing problem for most of my career. In our … Read more
