Here’s the paradox every writer faces: The more you rely on AI, the more you risk sounding like everyone else using the same tools. After three years of writing with AI to publish a book, I learned that maintaining authenticity isn’t about avoiding AI — it’s about using it strategically while fiercely protecting what makes … Read more
After finding my book’s unique angle (covered in Part 1), I faced the daunting task of transforming 1,357 pages of interview transcripts and decades of marketing experience into a cohesive 200-page manuscript. Here’s how AI revolutionized my writing and production process—and the unexpected challenges I encountered along the way. The Production Timeline Reality Check Remember … Read more
I spent three years writing a B2B marketing book with AI as my co-editor. What I discovered will change how you think about creativity, productivity, and your future career. As generative AI transforms the GTM universe, marketing teams are naturally defensive about their future prospects—myself included. “AI will not replace marketing! We will still need … Read more
Adaptive B2B is a creative product marketing and AI consultancy helping early-stage SaaS startups tell a killer story that stands out and sells more in a "me-too" marketplace.