Buying Groups – Adaptive B2B Solutions

Three Easy Cures for B2B Marketing and Sales Teams Afflicted with Heptadecaphobia

January 5, 2024July 20, 2022 by Randy Brasche

These days, every B2B revenue team is coming down with a case of Heptadecaphobia — and most don’t even know it. No, this is not a new strain of COVID. Heptadecaphobia is simply the fear of the number 17. Why is the number 17 so significant? As B2B marketing and sales teams recalibrate for the new … Read more

The One Recession-Proof Strategy Every B2B Marketer Must Embrace in 2022

January 8, 2024June 30, 2022 by Randy Brasche

Last week, I attended a luncheon with other marketing and revenue leaders. With an eye toward recent layoffs in the tech sector, the topic of discussion was the looming recession of 2022. For some of us who lived through the downturns of 2001 and 2008, we surmised that companies would follow a similar strategy, scale … Read more

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