Randy Brasche
Turning Ambiguity into an Advantage for B2B Marketers in 2024
The past three years have brought more change and disruption to B2B marketers than the past three decades combined. With the rapid shift to digital, one would expect the modern B2B marketing function to become more certain and predictable. The reality is that certainty is never a given, especially today. What’s certain is that the … Read more
Three Easy Cures for B2B Marketing and Sales Teams Afflicted with Heptadecaphobia
These days, every B2B revenue team is coming down with a case of Heptadecaphobia — and most don’t even know it. No, this is not a new strain of COVID. Heptadecaphobia is simply the fear of the number 17. Why is the number 17 so significant? As B2B marketing and sales teams recalibrate for the new … Read more
The One Recession-Proof Strategy Every B2B Marketer Must Embrace in 2022
Last week, I attended a luncheon with other marketing and revenue leaders. With an eye toward recent layoffs in the tech sector, the topic of discussion was the looming recession of 2022. For some of us who lived through the downturns of 2001 and 2008, we surmised that companies would follow a similar strategy, scale … Read more
Content + Intent Data: Creating Value-Based Buyer Journeys
We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies.
To keep that conversation going, we’re posting a series of Q&As with those experts to share their perspectives on how content marketers can make the connection between data and content.
The Power of Experience: ABM’s Next Frontier
Be Memorable. Be Relevant. Be Remembered. The COVID-19 pandemic and our new digital-only reality have served as a catalyst for companies to accelerate their digital transformation and double-down on account-based strategies. Without a doubt, ABM is the de facto growth strategy for B2B companies. That said, the past few months have exposed some limitations with … Read more
Rethink Your 2021 ABM and Digital Demand Programs with Intent Data and Audience Targeting
As we begin the final Q4 revenue push tomorrow morning, most marketing leaders like myself already have their sights on 2021. For me, 2021 represents an opportunity to drive a greater impact across every facet of marketing and revenue programs (while putting all of the COVID-19 chaos in the rearview mirror). As part of this … Read more
B2B Marketing Will Never Be the Same (and That’s a Good Thing)
We are living in unprecedented times. The impact of the COVID-19 pandemic has fundamentally upended every aspect of our global economy and professional careers. According to experts, this crisis will create a “new normal” and change the trajectory for many commonplace facets of our everyday lives. This shift also holds for B2B enterprises and marketing teams, and … Read more
