Resources
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Blogs, Books, News and Best Practices
How I Wrote a Book With AI As My Co-Pilot Editor — Part 3: Maintaining Your Authentic Voice
Here’s the paradox every writer faces: The more you rely on AI, the more you …
How I Wrote a Book With AI As My Co-Pilot Editor — Part 2:The Writing and Production Process
After finding my book’s unique angle (covered in Part 1), I faced the daunting task …
The “Going Rogue” Problem for B2B Product Marketing and How they Can Finally Control Their Destiny
In recent years, B2B hyper-growth startups and enterprises have faced intense pressure to attain sky-high …
How I Wrote a Book With AI As My Co-Pilot Editor — Part 1: Finding Your Unique Angle with AI
I spent three years writing a B2B marketing book with AI as my co-editor. What …
Turning Ambiguity into an Advantage for B2B Marketers in 2024
The past three years have brought more change and disruption to B2B marketers than the …
Three Easy Cures for B2B Marketing and Sales Teams Afflicted with Heptadecaphobia
These days, every B2B revenue team is coming down with a case of Heptadecaphobia — …
The One Recession-Proof Strategy Every B2B Marketer Must Embrace in 2022
Last week, I attended a luncheon with other marketing and revenue leaders. With an eye …
Content + Intent Data: Creating Value-Based Buyer Journeys
We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. To keep that conversation going, we’re posting a series of Q&As with those experts to share their perspectives on how content marketers can make the connection between data and content.
The Power of Experience: ABM’s Next Frontier
Be Memorable. Be Relevant. Be Remembered. The COVID-19 pandemic and our new digital-only reality have …
