B2B Product marketing is Broken
Tiny Team, Massive Scope
For B2B SaaS startups, PMM supports sales, demand gen, and content teams, and creating one-pagers, PowerPoint decks, RFP responses, and more. Unfortunately, there’s only a team of 1-2 people to do all the work, leaving PMMs burned out and anxious.
Everyone Is Going Rogue
When PMM can’t deliver fast enough, everyone creates their own decks, messaging and content. The result? Buyers and customers are confused by an inconsistent experience — ultimately impacting pipeline and growth.
Strategic Work Is Shelved
PMMs have now become a PowerPoint deck factory instead of their true value as market experts. As a result, the revenue-generating work of gleaning customer insights, shaping new markets, and developing strategic narratives never happens.
Pipeline and Growth Suffer
What’s the cumulative effect of a sub-optimized PMM function? While many SaaS and AI- startups perceive product marketing as the lynchpin to growth — the realities of the role have a negative impact on pipeline generation and sustainable growth.
Hitting $10m – $20m ARR Just Got A Lot Easier
B2B product marketers at SaaS startups spend a majority of their time on tactical busy work that hinders their ability to enable a sustainable GTM growth engine. PMMs must flip the script from a “bottoms up” and reactive approach to a “top-down” strategy powered by AI-PMM. What consumed 80% of their time now is now automated , while strategic work — previously squeezed into 20% of their time — becomes the primary focus, giving PMMs a bigger impact on pipeline and revenue growth.
Learn MoreMore Strategic Focus. Less Busy Work.
The era of product marketing as a tactical function is over. Leveraging AI, Adaptive B2B solutions help PMMs evolve from PowerPoint factories and messaging scribes to strategic GTM architects:
- Orchestrating intelligent GTM motions from ICP and buyer persona definition to market segmentation with messaging that adapts to buyer and customer behavior
- Gleaning market intelligence to analyze competitive moves, customer feedback, and real-time buyer signals
- Shaping product strategy and defining future markets through category-defining narratives and identifying new offerings in collaboration with the product team
Establish AI-Guardrails for Content and Messaging
It’s a fact of life that the field will always tweak decks, messaging and content to align with an immediate opportunity. At the same time, PMMs can’t review and approve every piece of content the field creates. Adaptive B2B self-service AI capabilities ensures brand consistency, content quality, and message governance at scale — regardless of its origin.
Explore SolutionsHow Does AI-Powered PMM Impact Growth?
80%
Time Reclaimed for Strategic Growth
PMMs reclaim time for strategic focus on growth and defining future markets— all without tactical distractions.
100%
Message Consistency and Content Quality
Every piece of content and messaging that’s used across the revenue lifecycle — regardless of origin — is perfectly on brand.
2X-5X
More Buyer Group Engagement
Consistent and contextually relevant messaging and content creates engaging experiences that builds trust with buyers.
4X-10X
Boost in Pipeline
As in-market buyers create their shortlist of vendors, they will select trusted brands they’ve engaged with in the past — not vendors that have recently appeared on their radar.
2X-10X
Sustainable Growth
With a strategic revenue focus and the ability to empower the entire GTM team at scale, PMMs optimize revenue outcomes and deliver tangible top- and bottom-line growth.
Our experience runs deep
Get the #1 Best Selling New Global Marketing Book on Amazon
Discover how personal agency and generative AI are transforming overwhelmed B2B marketers into strategic revenue leaders. Act decisively, influence effectively, and sustain peak performance in times of chaos.
Book a free 30-minute AI-Product Marketing strategy call
Schedule a free, no-strings attached AI-strategy session. You’ll be glad you did.
